#71 John Stapleton – New Covent Garden Soup Company; the untold story.

Welcome back to The Bulletproof Entrepreneur, the podcast that gives you the mindset, strategies, and tools to build a resilient business and thrive under pressure.

Today, I’m joined by a true pioneer in the world of food entrepreneurship – John Stapleton.

John is best known as the co-founder of The New Covent Garden Soup Company, where he didn’t just launch a product; he created an entirely new category in the UK food market. 

He later took that same disruptive energy to the US and then back to the UK again with Little Dish, the toddler food brand that redefined what healthy eating looks like for young children.

Across multiple ventures, John has built and scaled companies from the ground up, exited successfully, and stayed right at the heart of innovation as a founder, investor, and mentor.

In this conversation, we explore how to spot market gaps, stay resilient through the highs and lows, prepare for exit, and reinvent yourself after success. 

If you're a founder scaling towards a sale—or just trying to build something that lasts—this episode is packed with the kind of insight that only comes from the real entrepreneurial trenches.

So without further delay, let’s dive into this inspiring conversation with Mr John Stapleton.

https://www.johnstapleton.eu/about-john

https://www.linkedin.com/in/john-b-stapleton/

This podcast is produced by GR Media
Sponsored by Capital Asset Management